Product & Marketing
With a bias towards the chunkier end of the tyre spectrum, Sam covers a variety of roles whilst overseeing brand management and product development.
Growing up riding trials and evenings spent mucking about at local skateparks, it’s fair to say Sam's most comfortable with riser bars and flat pedals, but happy to clip in and get the road, aka gravel, miles in too.
Working in the bike industry since school, he's covered various roles including mechanic, sales and shopfloor management. After not being able to resist the calls of the Canadian mountains any longer, he moved out to Whistler working as the Technical & Marketing Representative between a major bike brand and resort ensuring everyone from staff, patrol and one-off guests alike had a great brand experience.
Now back in the UK, Sam is excited to keep the BC momentum rolling, and scratch the travel itch at the same time, by exploring trails a little closer to home.